Get All Access for $5/mo

'There's No Way I'm Going in That House': New Jersey Home That Inspired Netflix's 'The Watcher' Was a Tough Sell "There were a million stories about what was going on with the house," said David Barbosa, the realtor who sold 657 Boulevard in Westfield.

By Sam Silverman

Opinions expressed by Entrepreneur contributors are their own.

The real-life house that inspired Netflix's new horror series The Watcher wasn't all that attractive to buyers.

The show details the true story of Derek and Maria Broaddus' experience living at 657 Boulevard in Westfield, New Jersey, where they persistently received threatening letters from an anonymous stalker.

After five years of living there, the Broaddus' listed the $1.4 million home for sale in 2019, but finding a new homeowner was not an easy feat following a 2018 exposé about the frightening ordeal by The Cut.

"There were a million stories about what was going on with the house," the home's listing agent David Barbosa, who owns David Reality Group and is a Westfield resident himself, said to Entertainment Weekly. "There was such a stigma on the house. That was our biggest hurdle: Trying to get over that stigma. Plus, you had people riding by the house, taking pictures, walking up to the front door, it was crazy."

The Broaddus family began receiving letters saying they were being watched by someone obsessed with the home just three days after they moved into the house in 2014. The letter said the anonymous sender's family was put in charge of watching the home for decades and hinted at grim secrets within the home, in addition to a "second coming," according to The Cut. From then on, the family continued to have spooky encounters in the home such as noises and peculiar neighbors.

After several other real estate agents failed to sell the home, Barbosa took on the listing and put it on the market for $999,999 in March 2019. Despite "a lot of interest in the house" he wanted to make sure the new owners were aware of what went on in the home before committing, so he had prospective buyers read over all the evidence of the frightening letters at an attorney's office before entering into a hard contract.

He recalled how one potential buyer first said they didn't "give a s---" about the letters, but after reading the materials they backed out of the deal, saying "there's no way I'm going in that house.'"

The home eventually was purchased by a couple who "had no concerns at all," for $40,000 less than the asking price in July 2019. According to the real estate agent, the new homeowners haven't received any threatening letters since moving in.

Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.